L&A Activation Fund back for 2024, providing up to $5,000 for cultural events, community beautification

Lennox & Addington County is looking for big ideas that will help make the community even better.

From now until Nov. 5, the L&A Economic Development Office is accepting applications for the Naturally L&A Activation Fund.

Up to $40,000 in funding is available for a variety of exciting projects, including new and enhanced events, new tourism products, beautification initiatives, cultural programs and recreational opportunities. Eligible organizations include festival and event organizers, residents, businesses and community groups.

Applicants may request up to $5,000 for their project. Up to $10,000 in funding will be distributed to organizations located within each municipality (Addington Highlands, Stone Mills, Greater Napanee, Loyalist). Organizations that received Activation Funding for 2023 projects are ineligible for funding this year.

The application window is until Nov. 5, 2023 for projects taking place between Jan. 1 – Dec. 31, 2024.

Below are some examples for each of the project categories:

New event creation: Starting up a new event or festival that will attract tourists to Lennox and Addington. Potential new events could include music concerts, sporting events or other unique offerings.

Existing Event Enhancements / Improvements: Examples of event enhancements include incorporating live music, local food or other exciting additions into your existing event. The enhancement will draw visitors from further afield and make for a more memorable experience.

New Recreational Products / Activities: New recreation products that improve L&a communities and attract new visitors and residents to Lennox and Addington. This could include hiking trails, paddling routes, cycling trails, nature walks or new recreational opportunities.

Cultural Products / Activities: New cultural products or activities that improve our communities and attract new people and residents to Lennox and Addington. This could include new theatre performances, public art or art shows.

Community Beautification: Activities that improve the “look” of Lennox and Addington. These could include community gardens, cleaning / repurposing of derelict properties, tree planting or trail maintenance.

New Tourism Products / Activities: Include developing activities with untapped potential and unique to Lennox and Addington. Examples include new attractions (i.e. stargazing tourism), themed tours (i.e. haunted walks), or business collaborations that add to the visitor experience (i.e. butter tart trail).

 Applicants are strongly encouraged to discuss their project, questions and eligibility before applying by contacting Rob Plumley, community development officer at 613-453-1010. For more information and to apply, visit https://naturallyla.ca/business-in-lennox-addington/naturally-la-activation-fund/.

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