Tech giants causing local headlines to disappear

Several of Canada’s major daily print publications had strikingly identical front-page cover photos on Feb. 4.

They were all blank.

At first glance it appeared the challenges of finding a unique, interesting front-page photo in the dead of winter in the middle of a pandemic lockdown had finally gotten to be too much. Heck even as a weekly publication it’s proven to be a challenge.

But a closer look at the page revealed what it was all about: a statement on the dangers of disappearing local headlines due to tech giants such as Google and Facebook refusing to pay a fair price for publishing content created by Canadian news outlets. Fair to say, it did a great job at capturing attention.
Before going any further, it’s worth noting that the following is written by someone in the media business with an obvious heavily vested interest in the health of said industry. That said, this reporter feels local stories are important and is something all communities should want to keep, regardless if they are in the business or not.

The blank front-page message was part of a campaign by News Media Canada, which they’ve dubbed “Disappearing Headlines” and includes a call to action in the form of an open letter to Ottawa. They’re pushing for MPs to adopt legislation that allows newspapers to negotiate a fair price for the use of their content. They point to Australia as an example of one country that has put in place measures to allow media companies to strike a deal with the tech giants or hit them with a massive fine if they refuse to cooperate.

Media has changed drastically in the 15 years since this reporter graduated-at last check the program had even done away with the dark room and was now teaching students exclusively how to shoot digital. And then of course there’s the whole digital news is slowly killing print media angle as well. If there’s one common misconception to debunk about journalism it’s this: the industry hasn’t become obsolete. People still have a desire to know what’s going on in their community and the world around them. It’s the method used to deliver that information that has become a sticking point. If we could toot our own horn here, there are local community stories that simply wouldn’t be told was it not for an independent like the Beaver still existing in the community.

It’s not as simple as newspapers going digital either. According to News Media Canada, Google and Facebook pull in more than 80 per cent of all digital advertising in the country without paying a fair price for the content.
Media outlets seeking help from the government is a tricky situation. Readers will rightly wonder if outlets that secure government funding will be balanced in their reporting. After all, if publishing a story meant potentially cutting off much needed funding to an outlet, it would certainly be in their best interest to kill the story or at the very least spin it a certain way. If nothing else, the temptation would be there.

However, if the Canadian government were to adapt the legislation as its being proposed, it wouldn’t require government funding or taxes, which makes for a nice work around to allow them to maintain their mandate of holding all governments accountable.

More on the subject can be learned at

Adam Prudhomme

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